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<channel>
	<title>Zend Technologies</title>
	<link>http://blogs.zend.com</link>
	<description>Opinions and viewpoints of Zend employees</description>
	<pubDate>Thu, 06 Mar 2008 20:39:38 +0000</pubDate>
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			<item>
		<title>Zend Framework wins Jolt Productivity Award, Wil &#038; Brad&#8217;s antics tonight in SF!</title>
		<link>http://blogs.zend.com/2008/03/06/zend-framework-wins-jolt-productivity-award-wil-brads-antics-tonight-in-sf/</link>
		<comments>http://blogs.zend.com/2008/03/06/zend-framework-wins-jolt-productivity-award-wil-brads-antics-tonight-in-sf/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 11:55:42 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
		
		<category><![CDATA[Bradford Cottel]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2008/03/06/zend-framework-wins-jolt-productivity-award-wil-brads-antics-tonight-in-sf/</guid>
		<description><![CDATA[So we didn&#8217;t take top honors last night, but being up against some awesome competitors, we held our own with a shared Productivity Award for Zend Framework in the Libraries, Frameworks, and Components category and had a lot of fun at the awards presentation.
In addition to that, Wil &#038; I will be presenting at the [...]]]></description>
			<content:encoded><![CDATA[<p>So we didn&#8217;t take <strong>top</strong> honors last night, but being up against some awesome competitors, we held our own with a shared Productivity Award for Zend Framework in the Libraries, Frameworks, and Components category and had a lot of fun at the <a href="http://www.flickr.com/photos/calevans/2313820466/">awards presentation</a>.</p>
<p>In addition to that, <a href="http://php.meetup.com/139/calendar/7147178/">Wil &#038; I will be presenting</a> at the <a href="http://php.meetup.com/139/">San Francisco PHP Meetup</a> group, a recently rejuvenated user group in the Bay Area here that has close to a hundred participants attending every month for the past couple of months in the vibrant South of Market (SoMa) area of the City.  If you&#8217;re nearby or in town the first Thursday of any month, be sure to drop by.  Michael Tougeron has been doing an excellent job hosting this at his employer&#8217;s venue, <a href="http://www.cnet.com">CNET</a> (Thanks CNET!), which has a nice big room, some snacks to chow on, and double screens overhead for easy viewing of PHP scripts and anything else we want to discuss.</p>
<p>This month Wil &#038; I present&#8211;according to <a href="http://devzone.zend.com/article/3222-Zend-Framework-Traveling-Roadshow-Coming-to-SF-PHP-Meetup">Cal at Zend DevZone</a>, some wacky antics&#8211;around the new 1.5 release of Zend Framework.  Hope to see you there!</p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.zend.com/2008/03/06/zend-framework-wins-jolt-productivity-award-wil-brads-antics-tonight-in-sf/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Zend Studio for Eclipse</title>
		<link>http://blogs.zend.com/2008/01/16/zend-studio-for-eclipse/</link>
		<comments>http://blogs.zend.com/2008/01/16/zend-studio-for-eclipse/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 20:53:52 +0000</pubDate>
		<dc:creator>Yossi Leon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Yossi Leon]]></category>

		<category><![CDATA[Yossi Leon Eclipse]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2008/01/16/zend-studio-for-eclipse/</guid>
		<description><![CDATA[Zend Studio for Eclipse is just around the corner. Very soon we are planning to release the product after few beta cycles were we got thousands of feedbacks.
We&#8217;ve been reading every feedback,  tried to reproduce the bugs, analyze the feature request and come up with a better product based on that.
Zend Studio for Eclipse introduce [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Zend Studio for Eclipse is just around the corner</strong>. Very soon we are planning to release the product after few beta cycles were we got thousands of feedbacks.</p>
<p>We&#8217;ve been reading every feedback,  tried to reproduce the bugs, analyze the feature request and come up with a better product based on that.</p>
<p>Zend Studio for Eclipse introduce a new level of features which makes the development experience smoother and shorter. Some of the features are:</p>
<ul>
<li><strong>Refactoring</strong> - Some people call it smart Find and Replace in files, others familiar with it from Java development. What i&#8217;m sure that this feature is a must when you want to rename a PHP element and you want to do it smartly with minimum side effects.</li>
<li><strong>Code Generation</strong> - No doubt that writing getters and setters for your PHP Class variables is important but a boring and time consuming task. What would you say if Zend Studio for Eclipse would do that for you in just 3 clicks (Right click, Source -&gt; Generate Getters and Setters and Finish). If you&#8217;re picky in what you want to generate it might take 3 more seconds. Very efficient. You can generate also PHP Class or Interface skeleton, Zend Framework Controllers and more.</li>
<li><strong>PHPUnit Testing</strong> - We all heard about <a href="http://en.wikipedia.org/wiki/Test-driven_development" title="Test Driven Development">Test Driven Development</a> but we are not sure how to implement it. On the other hand we might have a web application and we want to test its units to make sure it doesn&#8217;t break every time we change something. <a href="http://devzone.zend.com/article/879-Introduction-to-PHPUnit" title="PHPUnit Testing">PHPUnit Testing</a> in Zend Studio for Eclipse provides an easy way to create new Test Cases, Test Suites, run tests and get a visual summary of a the test results including an option to export it to HTML or XML.</li>
</ul>
<p>There are great amount of new features available in the new release of Zend Studio for Eclipse which will make you a happy and efficient PHP developer.</p>
<p>Stay tuned!</p>
<p>Yossi Leon</p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.zend.com/2008/01/16/zend-studio-for-eclipse/feed/</wfw:commentRss>
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		<item>
		<title>The Zend Framework 1.5 release process is officially underway!</title>
		<link>http://blogs.zend.com/2008/01/10/the-zend-framework-15-release-process-is-officially-underway/</link>
		<comments>http://blogs.zend.com/2008/01/10/the-zend-framework-15-release-process-is-officially-underway/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 23:53:35 +0000</pubDate>
		<dc:creator>Wil</dc:creator>
		
		<category><![CDATA[Wil Sinclair]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2008/01/10/the-zend-framework-15-release-process-is-officially-underway/</guid>
		<description><![CDATA[
The Zend Framework team is delighted to announce that the official release process for Zend Framework 1.5 has begun! Since the 1.5 is a substantial release, we&#8217;ve decided to kick things off with a preview release to put all the new functionality in the community&#8217;s hands as early as possible. This release will be followed [...]]]></description>
			<content:encoded><![CDATA[<blockquote></blockquote>
<p>The <a href="http://framework.zend.com/" title="Zend Framework">Zend Framework</a> team is delighted to announce that the official release process for Zend Framework 1.5 has begun! Since the 1.5 is a substantial release, we&#8217;ve decided to kick things off with a preview release to put all the new functionality in the community&#8217;s hands as early as possible. This release will be followed by as many release candidates as are needed to meet the high quality standards of the ZF project. Features to be released in Zend Framework 1.5 include, but are not necessarily limited to:</p>
<p><code><br />
* Zend_Auth_Adapter_Ldap<br />
* Zend_Build/Zend_Console<br />
* Zend_Controller additional action helpers, including ContextSwitch/AjaxContext, Json, and AutoComplete<br />
* Zend_Form<br />
* Zend_InfoCard<br />
* Zend_Layout<br />
* Zend_OpenId<br />
* Zend_Search_Lucene improvements, including wildcard search, date range search, fuzzy search, and Lucene 2.1 index file format support<br />
* Zend_View enhancements, including actions, partials, and placeholders<br />
* Zend_Pdf UTF8 support<br />
* New Zend_Service consumables (final list TBD)<br />
* A whole lotta bug fixes and documentation improvements</code></p>
<p>For all the gory details, take a look at all the <a href="http://framework.zend.com/issues/secure/IssueNavigator.jspa?reset=true&amp;&amp;pid=10000&amp;fixfor=10050&amp;customfield_10022=+++Must+Have&amp;customfield_10022=++Should+Have&amp;sorter/field=priority&amp;sorter/order=DESC" title="1.5 issues">1.5 issues</a> in our <a href="http://framework.zend.com/issues/" title="issue tracker">issue tracker</a>. The first two significant dates have already been set. The code freeze for the preview release is <strong>1/22</strong>, while the targeted release date is <strong>1/24</strong>. If everything goes well the first release candidate will follow in about 3 weeks. From that point on, release candidates will be produced as needed to reach the quality level necessary for a general availability (GA) release.</p>
<p>Please keep in mind that the preview release is fundamentally different from an initial release candidate. For example, there is no guarantee that the API&#8217;s will not change or that features will not be added or dropped before the first release candidate is cut. Generally speaking, the more feedback we get from the community for the preview release and the release candidates, the sooner we&#8217;ll reach the GA release.</p>
<p>I hope all of you are as excited about this as we are. Many thanks to everyone who has helped us get to this point- especially to all of you who have generously donated your time to contribute to Zend Framework. Let&#8217;s make this the best release yet!</p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.zend.com/2008/01/10/the-zend-framework-15-release-process-is-officially-underway/feed/</wfw:commentRss>
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		<item>
		<title>Zend Framework Finalist for Jolt Award!</title>
		<link>http://blogs.zend.com/2007/12/21/zend-framework-finalist-for-jolt-award/</link>
		<comments>http://blogs.zend.com/2007/12/21/zend-framework-finalist-for-jolt-award/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 20:46:04 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
		
		<category><![CDATA[Bradford Cottel]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2007/12/21/zend-framework-finalist-for-jolt-award/</guid>
		<description><![CDATA[Congratulations are due to the entire Zend Framework community and especially to all contributors to the project.  We&#8217;ve been selected as finalists for a Jolt Award in the Libraries, Frameworks, and Components category, standing among five other excellent contenders.
Zend Framework 1.0.3 was selected as a finalist for the 2007 Jolt Awards, to be awarded [...]]]></description>
			<content:encoded><![CDATA[<p>Congratulations are due to the entire Zend Framework community and especially to all contributors to the project.  We&#8217;ve been selected as finalists for a <a href="http://www.joltawards.com/" title="Jolt Awards">Jolt Award</a> in the Libraries, Frameworks, and Components <a href="http://www.joltawards.com/categories.html" title="Jolt Award categories">category</a>, standing among five other excellent contenders.</p>
<p><a href="http://www.joltawards.com/finalists.html" title="Jolt Awards finalists for 2007">Zend Framework 1.0.3 was selected as a finalist</a> for the 2007 Jolt Awards, to be awarded at Software Development West in March 2008.</p>
<p>Great job!  (Congrats to Cal Evans and the <a href="http://devzone.zend.com" title="Zend Developer Zone">Zend DevZone</a> team who are also <a href="http://www.joltawards.com/finalists.html" title="Jolt Awards finalists for 2007">finalists</a> for web sites/developer networks.)</p>
<p>The finalists for the Libraries, Frameworks, and Components category, along with their sponsoring organizations, are:</p>
<p><a href="http://www.eclipse.org/modeling/" title="Eclipse Modeling Project">Eclipse Modeling Project</a><br />
Eclipse</p>
<p><a href="http://code.google.com/p/google-guice/" title="Google Guice">Guice</a><br />
Google Inc</p>
<p><a href="http://www.jasperforge.org/jaspersoft/opensource/business_intelligence/jasperreports/" title="Jasper Reports">JasperReports</a><br />
JasperSoft<a href="http://trolltech.com/products/qt" title="QT Jambi"></a></p>
<p><a href="http://trolltech.com/products/qt" title="QT Jambi">Qt Jambi</a><br />
Trolltech<a href="http://springframework.org/" title="Spring Framework"></a></p>
<p><a href="http://springframework.org/" title="Spring Framework">Spring Framework</a><br />
SpringSource</p>
<p><a href="http://framework.zend.com" title="Zend Framework">Zend Framework</a><br />
Zend Technologies</p>
<p>Great job, everyone!</p>
]]></content:encoded>
			<wfw:commentRss>http://blogs.zend.com/2007/12/21/zend-framework-finalist-for-jolt-award/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s in a name?</title>
		<link>http://blogs.zend.com/2007/12/08/whats-in-a-name/</link>
		<comments>http://blogs.zend.com/2007/12/08/whats-in-a-name/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 09:13:41 +0000</pubDate>
		<dc:creator>Wil</dc:creator>
		
		<category><![CDATA[Wil Sinclair]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2007/12/08/whats-in-a-name/</guid>
		<description><![CDATA[And to continue the well known quote, &#8216;. . .That which we call a rose by any other name would smell as sweet.&#8217; To very roughly paraphrase Shakespeare here: substance trumps the superficial.
So this is my roundabout way of announcing that we&#8217;ve decided to name the next release of Zend Framework &#8216;1.5&#8242;. First off, I [...]]]></description>
			<content:encoded><![CDATA[<p>And to continue the well known quote, &#8216;. . .That which we call a rose by any other name would smell as sweet.&#8217; To very roughly paraphrase Shakespeare here: substance trumps the superficial.</p>
<p>So this is my roundabout way of announcing that we&#8217;ve decided to name the next release of Zend Framework &#8216;1.5&#8242;. First off, I don&#8217;t want people to get too hung up on the name. We were faced with the dilemma of having a release that included far too many essential changes to be deemed a regular minor release, while we wanted to reserve the major release revisions for larger breaks in backwards-compatibility. &#8216;1.5&#8242; seemed to be a reasonable compromise. With major stories in command line tooling, forms, and authentication among other major improvements in PDF and Lucene search, the scope of 1.5 was significantly larger than what we hope our standard minor release would amount to considering that we would prefer to make new features available to all of our users as often as possible. Ultimately, we chose this version name because what is going in to the 1.5 release is substantial, and- if we can trust our good friend Shakespeare- this is much more important than whatever it happens to be called.</p>
<p>I hope you&#8217;re looking forward to Zend Framework 1.5 as much as I am!</p>
]]></content:encoded>
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		<item>
		<title>Enter the Blogosphere with fav.or.it (Powered by Zend Framework)</title>
		<link>http://blogs.zend.com/2007/12/06/enter-the-blogosphere-with-favorit-powered-by-zend-framework/</link>
		<comments>http://blogs.zend.com/2007/12/06/enter-the-blogosphere-with-favorit-powered-by-zend-framework/#comments</comments>
		<pubDate>Thu, 06 Dec 2007 18:09:30 +0000</pubDate>
		<dc:creator>Wil</dc:creator>
		
		<category><![CDATA[Wil Sinclair]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2007/12/06/enter-the-blogosphere-with-favorit-powered-by-zend-framework/</guid>
		<description><![CDATA[You can file fav.or.it&#8217;s new RSS reader and blogging platform near the top of my xmas wishlist. Currently in private beta, we&#8217;ve gotten some very compelling glimpses of this very well designed and useful application already, and I for one can&#8217;t wait to get my hands on it.
&#8216;Remind me: why do we need another feed [...]]]></description>
			<content:encoded><![CDATA[<p>You can file <a href="http://fav.or.it/">fav.or.it</a>&#8217;s new RSS reader and blogging platform near the top of my xmas wishlist. Currently in private beta, we&#8217;ve gotten some very compelling <a href="http://fav.or.it/index.php?page=media">glimpses</a> of this very well designed and useful application already, and I for one can&#8217;t wait to get my hands on it.</p>
<p>&#8216;Remind me: why do we need another feed reader again?&#8217; you&#8217;re probably wondering right now. Well, this application seems squarely aimed at those of us to whom the blogosphere has largely been confined to a one-way medium for shear lack of time or knowledge. That is to say, while I might have the time to update my personal <a href="http://www.wllm.com/blog">blog</a> (and even occasionally this one) and read a select few blogs on a regular basis, I almost <em>never</em> find the time to dig up blog entries from the unfiltered blogosphere that might interest me- much less leave a comment if/when I do find one. This AJAX application solves both problems elegantly by providing a concept of &#8217;slices&#8217; which allow the user to hone in on entries that might interest them and an inline comment editor to leave your mark. Yes, all this can be done with a combination of <a href="http://www.technorati.com/">Technorati</a> and the blogging applications themselves, but fav.or.it makes it easy enough for the novice and time constrained to more actively participate in the wonderful world of blogs. You can even edit your own blog from their interface.</p>
<p>Now we see that they&#8217;ve added <a href="http://blog.assembleron.com/2007/12/05/power-of-zend-framework/">&#8216;mashup editor&#8217;</a> to the list of features. Well, I have to say that I found it compelling before I saw the mashup editor, and I hope this doesn&#8217;t delay general availability for the  feed reader/comment editor.</p>
<p>By the way, I&#8217;ve been saving the best for last. It&#8217;s all written in <a href="http://framework.zend.com/">Zend Framework</a>!</p>
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		<title>Zend Framework: Launch, ZendCon, Roadmap, and ZF 1.5</title>
		<link>http://blogs.zend.com/2007/11/22/zend-framework-launch-zendcon-roadmap-and-zf-11/</link>
		<comments>http://blogs.zend.com/2007/11/22/zend-framework-launch-zendcon-roadmap-and-zf-11/#comments</comments>
		<pubDate>Thu, 22 Nov 2007 01:44:56 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
		
		<category><![CDATA[Bradford Cottel]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2007/11/22/zend-framework-launch-zendcon-roadmap-and-zf-11/</guid>
		<description><![CDATA[Zend Framework 1.0 launched at the beginning of July and since then we&#8217;ve had two mini-releases (1.01 &#38; 1.02), with 1.03 coming up in a week or so.  Congratulations are due to the entire Zend Framework community who has risen to the challenge of embracing, promoting, and most importantly, using Zend Framework for getting [...]]]></description>
			<content:encoded><![CDATA[<p>Zend Framework 1.0 launched at the beginning of July and since then we&#8217;ve had two mini-releases (1.01 &amp; 1.02), with 1.03 coming up in a week or so.  Congratulations are due to the entire Zend Framework community who has risen to the challenge of embracing, promoting, and most importantly, <em>using</em> Zend Framework for getting real work done.</p>
<p>Though I may be the one with evangelist listed on my business card here at Zend, the entire Zend team works hard to be evangelists and spread the word on ZF and it&#8217;s a job requirement that we&#8217;re all involved with the community: speaking, meeting, and yes, <a href="http://framework.zend.com/wiki/display/ZFDEV/Contributing+to+Zend+Framework#ContributingtoZendFramework-Subscribetotheappropriatemailinglists" title="Zend Framework email lists signup">emailing</a> many of you helping to make ZF so great.</p>
<p>When Mark de Visser (my boss) last <a href="http://blogs.zend.com/2007/07/14/zend-framework-10/" title="Zend Framework post by Mark de Visser">posted on Zend Framework</a>, we had over 1 million clicks on our download link &amp; SVN server and it looked likely that we would have 2 million by year-end.  Since then, the enthusiasm and interest in ZF has grown beyond what the community and ZF core team at Zend could have hoped for.  We are now well over 2.7 million downloads and are on track for more than 3 million by year end!  Safe to say that hundreds of thousands of PHP programmers worldwide  <a href="http://blogs.zend.com/2007/11/22/zend-framework-launch-zendcon-roadmap-and-zf-11/#more-102" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<title>Videos, videos and some more videos</title>
		<link>http://blogs.zend.com/2007/10/17/videos-videos-and-some-more-videos/</link>
		<comments>http://blogs.zend.com/2007/10/17/videos-videos-and-some-more-videos/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 20:05:02 +0000</pubDate>
		<dc:creator>Yossi Leon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Yossi Leon]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2007/10/17/videos-videos-and-some-more-videos/</guid>
		<description><![CDATA[What&#8217;s the best way to learn about a new product? To see a short movie about the different features!
I&#8217;ve created bunch of videos about the different features of Zend Studio for Eclipse Beta.
Each video is 3-4 minutes long, so you don&#8217;t need to spend the entire afternoon on that.
Check them out at:
http://www.zend.com/products/zend_studio/eclipse/videos
Enjoy,
Yossi Leon
]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s the best way to learn about a new product? To see a short movie about the different features!</p>
<p>I&#8217;ve created bunch of videos about the different features of <a href="http://www.zend.com/products/zend_studio/eclipse/" title="Zend Studio for Eclipse">Zend Studio for Eclipse Beta</a>.</p>
<p>Each video is 3-4 minutes long, so you don&#8217;t need to spend the entire afternoon on that.</p>
<p>Check them out at:</p>
<p><a href="http://www.zend.com/products/zend_studio/eclipse/videos" title="Videos">http://www.zend.com/products/zend_studio/eclipse/videos</a></p>
<p>Enjoy,</p>
<p>Yossi Leon</p>
]]></content:encoded>
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		<title>OS Summit Asia 2007 - The Next Exciting Event</title>
		<link>http://blogs.zend.com/2007/10/17/os-summit-asia-2007-the-next-exciting-event/</link>
		<comments>http://blogs.zend.com/2007/10/17/os-summit-asia-2007-the-next-exciting-event/#comments</comments>
		<pubDate>Wed, 17 Oct 2007 19:55:48 +0000</pubDate>
		<dc:creator>Yossi Leon</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Yossi Leon]]></category>

		<category><![CDATA[Yossi Leon Eclipse]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2007/10/17/os-summit-asia-2007-the-next-exciting-event/</guid>
		<description><![CDATA[Last week was Zend/PHP Conference 2007 which was very successful with the launch of the exciting Zend Studio for Eclipse Beta.
The next up-coming event, which is more open source rather than commercial like, is OS Summit Asia 2007.
It&#8217;s the first time for this kind of event, in terms of Apache and Eclipse join together for [...]]]></description>
			<content:encoded><![CDATA[<p>Last week was Zend/PHP Conference 2007 which was very successful with the launch of the exciting <a href="http://www.zend.com/products/zend_studio/eclipse" title="Zend Studio for Eclipse">Zend Studio for Eclipse Beta</a>.</p>
<p>The next up-coming event, which is more open source rather than commercial like, is<a href="http://www.ossummit.com/" title="OS Summit"> OS Summit Asia 2007</a>.</p>
<p>It&#8217;s the first time for this kind of event, in terms of Apache and Eclipse join together for one event, and it&#8217;s taking place in Asia as well.</p>
<p>If you look at the interest of Eclipse in the world, you can easily see that China, Japan and other Asian countries take great portion in it, so it&#8217;s not surprising having a conference there.</p>
<p>I will be speaking there about the harmony between <a href="http://www.ossummit.com/2007/program/talk/58" title="OS Summit Talk">Apache, Eclipse and PDT</a>.</p>
<p>Talk with your bosses and take part in this great event. It&#8217;s going to be amazing!</p>
<p>See you there,</p>
<p>Yossi Leon.</p>
<p><strong><em>Update - The conference was postponed to next year, stay tuned - OSSummit 2008</em></strong></p>
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		<item>
		<title>Keynote in progress</title>
		<link>http://blogs.zend.com/2007/10/09/keynote-in-progress/</link>
		<comments>http://blogs.zend.com/2007/10/09/keynote-in-progress/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 16:41:49 +0000</pubDate>
		<dc:creator>Mark de Visser</dc:creator>
		
		<category><![CDATA[Mark de Visser]]></category>

		<guid isPermaLink="false">http://blogs.zend.com/2007/10/09/keynote-in-progress/</guid>
		<description><![CDATA[Harold introducing the Business Application Modernization concept, including the 4 dynamics that all the modernized applications share: Extend, Unlock, Exploit, Leverage. He gave examples like Fiat&#8217;s dealer order management, InTicketing, bwin Games, Accuweather and Tagged to illustrate the trend.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://blogs.zend.com/wp-content/uploads/2007/10/bam.JPG" style="margin: 0px 10px 10px 0px; float: left" title="Business Application Modernization"><img src="http://blogs.zend.com/wp-content/uploads/2007/10/bam.thumbnail.JPG" alt="Business Application Modernization" /></a>Harold introducing the Business Application Modernization concept, including the 4 dynamics that all the modernized applications share: Extend, Unlock, Exploit, Leverage. He gave examples like Fiat&#8217;s dealer order management, <a href="http://www.inticketing.com/">InTicketing</a>, <a href="https://www.bwin.com/">bwin Games</a>, <a href="http://www.accuweather.com/">Accuweather</a> and <a href="http://www.tagged.com/">Tagged</a> to illustrate the trend.</p>
]]></content:encoded>
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